Frequently Asked Questions

Performance PR is a next-generation approach to marketing that fuses classic PR tactics (e.g., media relations, storytelling, earned media) with the measurement discipline of modern marketing. Traditional PR asks: “Did we get coverage?” PR Performance asks: “Did that coverage drive discoverability, trust, and revenue?” Those are fundamentally different questions, and the answer to the second one requires a vastly different kind of agency.

At prsuade, every program we build is anchored to genuine business outcomes: press hits that generate site traffic, affiliate placements that convert to revenue, earned media that builds the search, and the AI authority your brand needs to be found, recommended, and trusted.

Unlike many public relations firms today – we drive meaningful business outcomes. 

We use best-in-class analytics platforms to drive and track real outcomes: traffic, conversions, affiliate revenue, share of voice, and AI visibility – not just UVM counts.

The result is a PR program your CFO can celebrate alongside your communications team.

We believe earned media is more valuable now than ever.

~89% of links cited by AI systems come from earned media. When someone asks ChatGPT, Claude, Perplexity, or Google’s AI Overviews about a product, a company, or a trend in your category, the answer is built almost entirely from third-party editorial coverage (that a PR person is trained to secure). If your brand isn’t in that coverage, you don’t exist in those answers.

Audiences have grown deeply skeptical of advertising and owned content. Third-party editorial coverage from journalists, influencers, and publications they already trust carries a level of credibility that paid channels struggle endlessly to replicate. For financial decisions, health choices, and purchases both large and small, that credibility is often the deciding factor.

AI systems build their answers by drawing from indexed web content and they weigh earned media from authoritative third-party sources extremely heavily. Today, 89% of links cited by AI systems come from earned media. That means your presence in the right publications isn’t just good for brand awareness – it’s one of the primary factors determining whether your brand appears when an AI is answering questions in your category.

At prsuade, we build earned media programs with AI visibility in mind: targeting outlets with high domain authority, securing placements in the editorial ecosystems that AI systems cite most frequently, and developing the brand signals – external coverage, consistent messaging, authoritative third-party citations – that tell search engines and AI systems that your brand is trustworthy.

prsuade offers a full performance PR ecosystem, with services spanning both earned media and growth marketing:

• PR Strategy, Media Pitching, and Press Release Drafting & Distribution
• Creative Campaign Ideation and Content Creation
• Crisis Communications, Reputation Management, and Internal Communications
• Media Training for executives, founders, and spokespeople
• Thought Leadership development and placement
• Speaking & Events strategy and promotion
• Brand & Creator Partnerships and Influencer Management
• Social Strategy tailored to earned media amplification
• Awards Programs — identification, submission, and promotion
• Affiliate Management — full-funnel program strategy and execution

Every engagement is tailored to the client’s specific business challenges — we don’t run the same playbook twice.

Affiliate marketing is a performance-based model where publishers, creators, and media partners earn a commission when their audience takes a specific action – clicking a link, making a purchase, signing up for a service, or completing an application.

When combined with PR, the effect is a full-funnel strategy: earned media coverage builds awareness and credibility, and affiliate links embedded in that coverage (or in the coverage of affiliated publishers) convert that awareness into measurable revenue. Commerce PR is what we call the deliberate fusion of these two disciplines and it’s one of the most powerful tools available to brands in retail, health, beauty, and financial services.

Our affiliate programs focus on premium, direct publisher relationships – not low-quality link farms or coupon sites. We identify partners whose audiences are genuinely aligned with your brand’s targets, and we manage the relationships, the tracking, and the reporting end to end.

prsuade provides crisis communications and reputation management for clients across all sectors – from financial institutions managing regulatory or reputational challenges to consumer brands navigating product controversies or social media crises. We help clients develop proactive crisis plans before they’re needed, and we provide rapid, strategic communications support when issues arise.

Yes. Media training is part of our executive thought leadership offering and one of the most direct investments a brand or leader can make in their ability to earn – and hold – media attention.

We prepare executives, founders, and spokespeople for print and broadcast interviews, podcast appearances, speaking engagements, and high-stakes media moments. Training covers message development, bridging techniques, how to navigate difficult questions, and the specific differences between print, broadcast, and digital interview formats.

A well-prepared spokesperson doesn’t just survive media, they use it.

Traditional PR agencies typically cite UVMs (unique monthly visitors) of the outlet where coverage appeared. That’s a starting point, not a finish line. prsuade leverages best-in-class analytics platforms to track a fuller picture:

• Press placement volume, outlet authority, and share of voice vs. competitors
• Site traffic driven by specific earned media placements
• Affiliate revenue and conversion data linked directly to editorial coverage
• AI and search visibility: how often your brand is surfaced in AI-generated answers
• Social amplification metrics from coverage promotion
• Sentiment and audience reach across earned, shared, and owned channels

We report transparently and regularly, and we use the data to inform strategic pivots. not just to document what happened.

Every engagement starts with a discovery session – a focused conversation about your brand, your business goals, your target audiences, and the challenges you’re trying to solve through communications.

From there, we develop a tailored program that maps specific PR and affiliate tactics to specific business outcomes. We don’t offer one-size-fits-all retainers. We offer programs built around what you actually need.

Once aligned, we move quickly. We dig deep into your brand, your category, your competitive landscape, and the journalists, outlets, and affiliate partners best positioned to amplify your story. Most clients see initial pitch activity within the first few weeks of engagement.

The fastest way to get answers specific to your brand and your goals is a direct conversation. We’re happy to talk through what a Performance PR program could look like for you.

Contact us at team@pr-suade.com