Meet the Team

After two decades of searching for the right PR partner as CEO of EGC Group(link) Nicole built a solution she couldn’t find in market: a public relations partner that is truly accountable to performance.

Nicole’s vision for Suade was simple: a performance obsessed, accountable agency with same ROI and tracking that EGC delivers for media clients. That vision is being realized today and has quickly become a go-to PR partner for the world’s leading brands. With clients in DTC, retail, healthcare, education, franchise and financial services, Suade exists to drive numbers, not just headlines.

Suade Performance PR fuses earned media with affiliate marketing and GEO strategies, so a brand’s press does more than build reputation, it drives measurable results.

Nicole is a graduate of Harvard Business School’s YPO Presidents Program, a Forbes Agency Council member, and serves in leadership roles with the New York Foundation for the Arts, Tribe Global, Northwell’s Katz Institute for Women’s Health, and the Young Presidents’ Organization

Sydney Donovan has built a reputation of keen instinct and cultural connectivity. She views everything as media, and it’s that continued open-mindedness and eager attitude to explore new approaches to public relations that has led to award-winning work on behalf of clients across (almost) all sectors.

Sydney’s path has run through both brand-side and agency seats, giving her a working fluency in lifestyle, tech, fashion, and food. At Suade & EGC Group, she treats Public Relations as connective tissue rather than a standalone function, embedding it from ideation through execution so that earned media serves real business outcomes, not just coverage counts.

She’s put that philosophy into infrastructure: building internship programs designed to bring new talent into the industry from non-traditional pathways, crafting curated teams of passionate do-whatever-it-takes-ers, and approaching client relationships as personal ones. Outside of Suade, she’s a mom, a pet rescue volunteer, and a Long Islander by adoption who spends her weekends doing beach cleanups (for fun!) and attending any live music opportunity she can find.

Rosie Harrington combines social media expertise and innate public relations instinct to keep client pitches and strategies feeling fresh and current. She regularly secures tier 1 and in-depth media coverage for clients, staying closely attuned to the media landscape and finding unique ways-in to build meaningful relationships with reporters, editors, and content creators.

A fine arts major, Rosie brings creativity into client work at every turn – her strong storytelling ability and empathetic approach to media relations ensures coverage for clients goes beyond the call of duty.

Outside of work, Rosie is the reliable plus-one of the friend group, attending gallery openings, poetry nights, all while befriending her local bodega cat. She also can’t resist a pun when she sees it.